For shoppers comparing OLED TV deals this Black Friday, my best overall pick is the LG 65-inch C5: its midrange C-series position makes it a strong balance of size, features, and flexibility. The Samsung 77-inch S84F stands out for buyers who want a much larger screen, while the Sony 55-inch BRAVIA 8 II QD-OLED is the premium option for shoppers prioritizing Sony’s QD-OLED lineup. The main tradeoffs are screen size versus room fit, a newer model versus a prior-year set, and premium features versus a simpler value-focused choice. Black Friday listings can bundle accessories or protection, so compare what is actually included rather than judging a package by its label. Read on for the full breakdown and guidance on matching a TV to your room, viewing habits, and budget.
Get business pricing on networking and server gear
- Business-only prices and quantity discounts
- Tax-exempt purchasing
- Multiple users, one account, clear invoices
Key Takeaways
- The LG C5 family is the roundup’s most flexible middle ground: it spans 48-, 55-, 65-, and 77-inch sizes, so buyers can choose a room-appropriate screen without changing model tier.
- Going up to 77 inches changes the decision more than the brand alone: Samsung’s S84F and S90H and LG’s C5 offer larger-screen routes, but room distance and placement should drive the choice.
- Prior-year models remain relevant beside newer releases: the 2025 LG C5 and Samsung S85F sit alongside 2026 models, making feature differences and bundle contents more useful comparison points than model year by itself.
- Small-screen OLED choices are unusually varied here: the LG C4 and C5 and Samsung S85H offer 48-inch paths, while the S85H is a newer-series alternative to the LG options.
- The premium Sony choices serve distinct buyers: the 55-inch BRAVIA 8 II is a QD-OLED pick, while the 77-inch BRAVIA 6 prioritizes a larger display; neither is a one-size-fits-all substitute for the value-oriented LG B6 or C-series models.
| oled tv deals black friday | Resolution | Refresh rate | Screen size | HDR formats |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 4K | — | 65 inches | — |
| Samsung 65-Inch OLED 4K S85F S | 4K | 120Hz | 65 inches | — |
| Samsung 77-Inch Class OLED S84 | 4K | 120Hz | 77 inches | HDR10; HDR10+ |
| LG 55-inch C5 OLED evo 4K UHD | 4K | 120Hz | 55 inches | HDR10; Dolby Vision; Hybrid Log Gamma |
| LG 65-Inch Class OLED evo AI 4 | 4K | 120Hz native; up to 165Hz VRR | 65 inches | — |
| Sony 77 Inch BRAVIA 6 OLED 4K | 4K | 120Hz | — | Dolby Vision, HDR10, HLG |
| LG 48-Inch Class OLED evo AI 4 | 4K | 120Hz | — | Dolby Vision, HDR10, HLG |
| LG 48-Inch Class OLED evo C4 S | 4K | 120Hz | — | Dolby Vision, HDR10, HLG |
| LG 65 inch Class OLED AI B6 4K | 4K | 120Hz | — | Dolby Vision, HDR10, HLG |
| Sony 55 Inch BRAVIA XR8B OLED | 4K | 120Hz | — | Dolby Vision, HDR10, HDR10+ |
| LG 77-Inch Class OLED evo C5 S | 4K | 120 Hz | 77 inches | Dolby Vision, HDR10, HLG |
| Samsung 48-Inch Class S85H Ser | 4K | 120Hz | 48 inches | — |
| Sony 55 Inch BRAVIA 8 II QD OL | 4K | 120 hertz | 55 inches | Dolby Vision, HDR10, HLG |
| LG 55-Inch OLED evo AI Super U | 4K | 120 Hz | 55 inches | Dolby Vision, HDR10, HLG |
| Samsung 77-Inch Class S90H Ser | 4K | — | 77 inches | — |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
For a Black Friday OLED shortlist, I’d start with the 65-inch LG C5: it balances movie-friendly Dolby Vision, a broad gaming feature set, and a useful screen size without stepping up to the 77-inch Samsung S84F. Its 144Hz VRR support, G-Sync, FreeSync Premium, and 0.1ms response time give PC and console players more headroom than the Samsung S85F’s listed 120Hz refresh rate. The α9 Gen8 processor and Brightness Booster support a versatile picture, while Art Gallery Mode adds a decorative use the gaming-focused specs don’t capture.
The tradeoff is complexity: there are many picture and gaming settings to sort through, and lower-quality sources can limit what the screen shows. I’d also compare it with the 55-inch C5 bundle if included setup accessories matter more than a larger screen. This is my strongest all-round pick when the Black Friday offer makes its feature mix appealing, but not a reason to stretch beyond your budget.
Pros:- Self-lit OLED pixels produce deep blacks and precise contrast.
- 144Hz VRR, G-Sync, FreeSync Premium, and 0.1ms response time suit fast gaming.
- Dolby Vision support is a strong fit for compatible movie and streaming content.
- Four HDMI 2.1 inputs accommodate several current-generation devices.
Cons:- Its wide range of settings may take time for less experienced users to configure.
- Picture improvements depend on the quality of the source material.
- The 65-inch format may not suit buyers prioritizing a larger screen like the Samsung 77-inch S84F.
Best for: Movie watchers and console or PC gamers who want a 65-inch OLED with Dolby Vision and extensive variable-refresh-rate support.
Not ideal for: Buyers who want a simple plug-and-play TV, need a larger 77-inch screen, or would rather pay for a bundle with installation accessories.
- Screen size:65 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision
- Refresh and gaming:144Hz VRR; 0.1ms response time; NVIDIA G-Sync; AMD FreeSync Premium
- Audio:Dolby Atmos
- Smart platform:webOS 25
- HDMI inputs:4 HDMI 2.1
Our verdict“Choose the LG C5 if you want one 65-inch OLED for movies and high-refresh-rate gaming and are comfortable fine-tuning its settings.”
Samsung 65-Inch OLED 4K S85F Series Vision AI Smart TV (2025 Model)
The Samsung 65-inch S85F is the lineup’s sensible match for shoppers who value AI upscaling and an understated design over the LG C5’s faster listed gaming ceiling. Its NQ4 AI Gen2 processor uses 20 neural networks for 4K upscaling, which can help older or lower-resolution shows look more polished on a large screen. Self-illuminating OLED pixels deliver the deep blacks buyers seek, while Object Tracking Sound Lite with Dolby Atmos adds spatial cues without requiring a separate audio system right away.
Compared with the LG C5, this Samsung lists a 120Hz refresh rate rather than 144Hz VRR and does not list Dolby Vision; HDR10+ is its stated HDR format. That makes it a less flexible pick for some gaming setups and Dolby Vision libraries. Its 36.4-pound weight also calls for careful mounting. I’d choose it for Samsung-oriented homes that want a refined 65-inch OLED, not for shoppers prioritizing the C5’s broader gaming specifications.
Pros:- OLED panel delivers deep blacks and vivid color.
- NQ4 AI Gen2 processing is designed to upscale lower-resolution sources to 4K.
- Object Tracking Sound Lite and Dolby Atmos provide built-in spatial audio features.
- Four HDMI ports and built-in Alexa support a connected living room.
Cons:- The listed 120Hz refresh rate is below the LG C5’s 144Hz VRR capability.
- HDR10+ is listed, but Dolby Vision is not.
- At 36.4 pounds, it needs suitable support for wall mounting.
Best for: Samsung ecosystem households seeking a 65-inch OLED with AI upscaling, Alexa built in, and Dolby Atmos audio features.
Not ideal for: Gamers seeking the LG C5’s listed 144Hz VRR support or movie viewers whose priority is Dolby Vision compatibility.
- Screen size:65 inches
- Resolution:4K
- Display technology:OLED
- Refresh rate:120Hz
- HDR format:HDR10+
- Processor:NQ4 AI Gen2
- Audio features:Object Tracking Sound Lite; Dolby Atmos
- Connectivity:4 HDMI ports; 2 USB 3.0 ports; Bluetooth; Ethernet; Wi-Fi
Our verdict“Pick the S85F if you want Samsung’s upscaling and smart features in a 65-inch OLED and do not need Dolby Vision or the C5’s higher gaming refresh rate.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
If screen size is the deciding factor, I’d put the 77-inch Samsung S84F ahead of the 65-inch LG C5 and Samsung S85F. The extra display area makes sports, films, and shared viewing feel more expansive, while 4K OLED contrast keeps dark scenes from looking washed out. Its 120Hz refresh rate is suited to smooth sports and gaming motion, and four HDMI ports leave room for consoles, streaming devices, and other equipment.
The tradeoff is that this model’s appeal rests more on its large panel than on standout listed extras. Unlike the LG C5, the supplied specifications don’t identify Dolby Vision, 144Hz VRR, or G-Sync and FreeSync support. At 63.5 pounds and nearly 68 inches wide, it also demands a larger room, sturdy furniture, and careful installation. I’d favor it over the smaller OLEDs when an immersive viewing area matters most; I’d skip it if your room or gaming setup calls for a more compact, feature-specific option.
Pros:- 77-inch OLED screen offers a larger viewing area than the 65-inch models in this batch.
- 4K resolution and OLED technology provide detailed images with deep contrast.
- 120Hz refresh rate supports smooth motion for sports and gaming.
- Four HDMI ports and Wi-Fi, Bluetooth, and Ethernet support connected setups.
Cons:- Its 63.5-pound weight and 67.8-inch width make placement and installation more demanding.
- The supplied specifications do not list Dolby Vision or the C5’s 144Hz VRR gaming features.
- A 77-inch panel can overwhelm smaller rooms or close seating arrangements.
Best for: Households with a spacious viewing area that want a 77-inch OLED for films, live sports, and group viewing.
Not ideal for: Small-room viewers, shoppers needing documented advanced VRR features, or anyone who cannot accommodate a wide, heavy television.
- Screen size:77 inches
- Resolution:4K
- Display technology:OLED
- Refresh rate:120Hz
- HDR formats:HDR10; HDR10+
- HDMI ports:4
- Dimensions:13 in D x 67.8 in W x 41.7 in H
- Weight:63.5 pounds
Our verdict“Choose the S84F if a large room and immersive 77-inch screen matter more than the LG C5’s listed gaming extras.”
LG 55-inch C5 OLED evo 4K UHD Smart webOS TV (2025) Bundle
This 55-inch LG C5 bundle is the most practical entry point here for a buyer building a home theater from scratch. The TV brings the C5 family’s α9 Gen8 processing, OLED contrast, and Dolby Vision support, while the package adds a wall mount, HDMI cables, surge adapter, protection, and a beginner’s guide. Those extras distinguish it from the standalone 65-inch LG C5: instead of a larger screen and more advanced listed refresh-rate details, this package focuses on accessories that can simplify setup.
Its 55-inch size is easier to fit in many rooms, though it gives up the more enveloping view of the Samsung 77-inch S84F. The provided bundle specifications list 120Hz refresh, unlike the 65-inch C5’s 144Hz VRR listing, so competitive PC gamers may prefer that model. The accessories also only add value if they suit your installation and are useful to you. I’d choose this version when a coordinated starter package matters more than screen size.
Pros:- Bundle includes a wall mount, HDMI cables, surge adapter, protection, and a beginner guide.
- OLED pixels and Dolby Vision support suit dark-room movie viewing.
- α9 AI Processor Gen8 supports AI-based picture and sound optimization.
- Four HDMI 2.1 ports suit gaming consoles and other modern devices.
Cons:- The 55-inch screen is less immersive than the 65-inch C5 or 77-inch S84F.
- The supplied specs list 120Hz refresh, not the 65-inch C5’s 144Hz VRR figure.
- Included accessories may be redundant if you already have a compatible mount and cables.
Best for: First-time OLED buyers setting up a 55-inch living-room or bedroom system who can use the included mount, cables, and surge adapter.
Not ideal for: Buyers who already own installation accessories, want a 65- or 77-inch screen, or prioritize the 144Hz VRR listing on the 65-inch C5.
- Screen size:55 inches
- Resolution:4K
- Display technology:OLED
- Refresh rate:120Hz
- Processor:α9 AI Processor Gen8
- HDR formats:HDR10; Dolby Vision; Hybrid Log Gamma
- Audio:2.2 channels; Dolby Atmos
- Bundle items:Protection, HDMI cables, wall mount, surge adapter, home theater guide
Our verdict“Choose this bundle if you want a smaller C5 and will use its included setup accessories; opt for the 65-inch C5 if screen size and listed gaming headroom matter more.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
The 65-inch LG C6 is the gaming-forward pick in this batch, pairing a native 120Hz refresh rate with VRR up to 165Hz and a 0.1ms response time. Compared with the 2025 LG C5, whose supplied specs list 144Hz VRR, the C6 advertises a higher maximum VRR ceiling; that gives compatible PC gaming setups more room for fast refresh, while four HDMI 2.1 inputs help keep several devices connected. Its a11 AI Processor Gen 3, Dolby Vision, and Dolby Atmos also keep it relevant for movies and streaming.
The catch is that the data provided does not spell out every gaming compatibility detail, so I wouldn’t assume support beyond the stated features. This 2026 model also competes with the C5 on similar core strengths, making the newer model less compelling if the Black Friday offer favors the older C5. Buyers should compare the actual feature needs rather than choosing by model year alone. I’d favor the C6 for its stated 165Hz VRR ceiling, but not if you want a simpler or less feature-heavy choice.
Pros:- VRR support up to 165Hz is the highest listed ceiling among these five products.
- 0.1ms response time and four HDMI 2.1 inputs suit responsive, multi-device gaming setups.
- Dolby Vision and OLED evo technology support movie viewing with deep contrast.
- a11 AI Processor Gen 3 and Dolby Atmos add processing and audio features beyond gaming.
Cons:- Its high-refresh features may go unused by viewers who mainly stream shows and films.
- The supplied specs do not name specific G-Sync or FreeSync compatibility.
- The LG C5 provides a close alternative, so choosing the newer model depends on whether its 165Hz VRR listing matters to you.
Best for: PC and console gamers seeking a 65-inch OLED with a stated VRR ceiling of 165Hz, 0.1ms response time, and four HDMI 2.1 inputs.
Not ideal for: Shoppers who do not need high-refresh gaming features or who would choose the LG C5 if it better fits their Black Friday budget.
- Screen size:65 inches
- Display technology:OLED evo
- Resolution:4K
- Processor:a11 AI Processor Gen 3
- HDR:Dolby Vision
- Refresh rate:120Hz native; up to 165Hz VRR
- Response time:0.1ms
- Inputs:4 HDMI 2.1
Our verdict“Choose the C6 if you can use its 165Hz VRR ceiling; otherwise compare it closely with the LG C5 before deciding.”
Sony 77 Inch BRAVIA 6 OLED 4K HDR Smart Google TV with Gemini
For a Black Friday OLED shortlist where screen size matters most, this 77-inch Sony offers a more enveloping viewing area than the 65-inch LG B6, while retaining 4K OLED contrast and a 120Hz refresh rate. Dolby Vision support suits movie watchers, and Google TV with Gemini adds voice-led browsing and smart-home control without needing a separate streaming box. Four HDMI ports and HDMI 2.1 gaming features also leave room for a console and other sources. The tradeoff is that a large OLED needs a correspondingly large room and careful installation: at 55.3 pounds, this set is less convenient to mount than the smaller Sony BRAVIA XR8B. I’d rank it for buyers who want a big shared-screen experience, not shoppers prioritizing easier setup or a smaller footprint.
Pros:- 77-inch 4K OLED screen pairs a large viewing area with deep blacks and vivid color
- 120Hz refresh rate and HDMI 2.1 gaming features suit fast-moving games
- Google TV with Gemini supports streaming discovery and voice-led smart-home control
- Wide viewing angles help keep the picture consistent across a group
Cons:- Large dimensions and 55.3-pound weight call for careful placement and mounting
- A 77-inch screen may overwhelm smaller rooms
- Software update support is not specified in the product information
Best for: Households with a wide viewing area that want a large OLED for movies, streaming, and console gaming
Not ideal for: Apartment dwellers or solo viewers with limited wall space, or anyone who wants a lighter, simpler-to-mount TV
- Display:77-inch OLED
- Resolution:4K
- Refresh rate:120Hz
- HDR formats:Dolby Vision, HDR10, HLG
- Operating system:Google TV with Gemini
- HDMI ports:4
- Connectivity:Bluetooth, Ethernet, HDMI, USB
- Weight:55.3 pounds
Our verdict“Choose this Sony if you want a large, feature-rich OLED for a spacious room and can accommodate its size and weight.”
LG 48-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 48-inch LG C5 is the compact premium choice in this group: its OLED evo panel, Dolby Vision, and 120Hz refresh rate bring high-end picture and gaming features to a desk-side setup, bedroom, or smaller living room. Its 0.1ms response time is a useful fit for fast games, while AI picture and sound settings can tailor output without requiring every adjustment to be made by hand. Compared with the 48-inch LG C4, this is the newer C-series option, but the listed C4 adds explicit G-SYNC and FreeSync support and a 144Hz gaming feature claim. That makes the C5 less compelling for PC players choosing strictly by listed gaming features. Its limited screen size and premium positioning also mean it is not the right pick for buyers seeking a cinematic, room-filling display.
Pros:- OLED evo picture with Dolby Vision delivers deep blacks and detailed HDR viewing
- 120Hz refresh rate and 0.1ms response time suit responsive gaming
- Four HDMI ports provide room for consoles, a PC, and other sources
- AI picture and sound personalization can simplify setup
Cons:- 48-inch screen is small for a large living room or wide seating arrangement
- The product information does not specify gaming features such as G-SYNC or FreeSync
- At 37 pounds with the stand, it may need a sturdy mounting surface
Best for: Buyers who want a premium OLED for a bedroom, compact living room, or gaming setup and value a newer C-series model
Not ideal for: Viewers seeking a large shared-screen movie experience or PC gamers who specifically want the C4’s listed G-SYNC and FreeSync support
- Display:48-inch OLED evo
- Resolution:4K
- Refresh rate:120Hz
- Response time:0.1ms
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI ports:4
- Wireless connectivity:Bluetooth 5.3, Wi-Fi
- Weight:37 pounds
Our verdict“Pick the LG C5 for premium OLED viewing and gaming in a smaller room, but compare the C4 if its explicitly listed PC gaming features matter more.”
LG 48-Inch Class OLED evo C4 Series Smart TV 4K with AI Processor and WebOS 24
For a small-room gaming setup, the LG C4 makes its case through a particularly broad set of listed gaming tools: VRR, NVIDIA G-SYNC, AMD FreeSync Premium, and multiple HDMI 2.1 ports. Its 0.1ms response time supports quick on-screen reactions, while 4K OLED contrast and Dolby Vision keep films and games visually rich. Compared with the 48-inch LG C5, the C4 is the clearer pick for PC players because its product details explicitly name adaptive-sync support; the C5 instead highlights AI personalization. Its 48-inch size is handy near a desk but less suited to a large room, and the feature set may take time to configure. I’d put it ahead of the C5 for gaming-focused buyers, not for anyone who simply wants the biggest screen in the room.
Pros:- G-SYNC, FreeSync Premium, and VRR support suit a range of gaming systems
- 0.1ms response time and OLED contrast support responsive, high-contrast play
- Multiple HDMI 2.1 ports make it easier to connect several gaming sources
- Dolby Vision, Dolby Atmos, and Filmmaker Mode support varied viewing
Cons:- 48-inch screen may feel small at a distance or in a large living room
- Its range of gaming features may require extra setup and configuration
- The product data lists a 120Hz refresh rate, not the 144Hz claim in the description
Best for: PC and console players building a compact 4K setup who want adaptive-sync options and several HDMI 2.1 connections
Not ideal for: Buyers who want a large-screen living-room TV or prefer a simpler set with fewer gaming settings to manage
- Display:48-inch OLED evo
- Resolution:4K
- Refresh rate:120Hz
- Response time:0.1ms
- Processor:a9 AI Processor Gen7
- HDR formats:Dolby Vision, HDR10, HLG
- Gaming features:NVIDIA G-SYNC, AMD FreeSync Premium, VRR
- Smart platform:webOS 24
Our verdict“Choose the C4 for a compact gaming display with explicit adaptive-sync support; choose a larger model if room-filling viewing matters more.”
LG 65 inch Class OLED AI B6 4K Smart TV 2026
The LG B6 is the balanced-size option for buyers who want a 65-inch OLED without moving up to the 77-inch Sony BRAVIA 6. It combines 4K OLED contrast with a 120Hz refresh rate, Dolby Vision, and four HDMI ports, so movie nights and console gaming both fit naturally into the same setup. The a8 AI Processor 4K Gen3 handles picture and sound enhancement, while the listed smart-platform access covers everyday streaming. Compared with the 48-inch LG C4, the B6 gives viewers more screen for shared watching, but the C4 names more specific PC gaming features, including G-SYNC and FreeSync Premium. The B6’s product details list VRR support in its description, yet do not specify those sync formats. Static-image retention is also a potential OLED concern, so buyers who leave the same graphics onscreen for long periods may prefer another display type.
Pros:- 65-inch 4K OLED screen offers deep blacks and a practical size for shared viewing
- 120Hz refresh rate supports smooth sports and gaming motion
- Dolby Vision and Dolby Atmos support cinematic picture and sound formats
- Four HDMI ports and two USB ports accommodate multiple connected devices
Cons:- The product data does not specify the same G-SYNC and FreeSync features listed for the LG C4
- OLED panels can be susceptible to burn-in with prolonged static images
- Its 65-inch size and 38.1-pound weight require enough room and a suitable mount
Best for: Households seeking a 65-inch OLED for mixed movie, streaming, and console use without stepping up to a 77-inch screen
Not ideal for: PC gamers who want explicitly listed G-SYNC or FreeSync support, or buyers who regularly leave static graphics onscreen for long periods
- Display:65-inch OLED
- Resolution:4K
- Refresh rate:120Hz
- Processor:a8 AI Processor 4K Gen3
- HDR formats:Dolby Vision, HDR10, HLG
- HDMI ports:4
- USB ports:2
- Weight:38.1 pounds
Our verdict“The B6 suits households that want a 65-inch OLED for varied everyday viewing, while dedicated PC gamers may prefer the LG C4’s named sync features.”
Sony 55 Inch BRAVIA XR8B OLED 4K HDR Smart Google TV
The Sony BRAVIA XR8B fills the middle ground between the 48-inch LG models and the 65-inch LG B6: its 55-inch OLED screen is large enough for a living room without demanding the space of a 77-inch set. Sony’s XR Processor and XR OLED Motion are aimed at clear, natural-looking picture and movement, while Dolby Vision and Google TV support movie viewing and straightforward streaming access. The listed PlayStation 5 gaming enhancements make it a natural match for Sony-console owners; by comparison, the LG C4 lists more PC-oriented options such as G-SYNC and FreeSync Premium. The XR8B has four HDMI ports but only one USB port, and its product details specify wall mounting, so setup flexibility is more limited than with a stand-ready pick. Its HDR list also includes HDR10+, unlike the other Sony in this batch.
Pros:- 55-inch 4K OLED balances living-room viewing with a smaller footprint than 65- or 77-inch options
- XR Processor and XR OLED Motion are designed to improve picture processing and motion clarity
- Dolby Vision, Dolby Atmos, and Google TV support cinematic streaming
- PlayStation 5 gaming enhancements suit owners of Sony’s console
Cons:- One USB port limits direct connections for storage and accessories
- Product details specify wall mounting, which reduces placement flexibility
- The listed gaming features are less specific about PC adaptive sync than those of the LG C4
Best for: PlayStation 5 owners who want a mid-size OLED with Google TV and Sony picture-processing features
Not ideal for: Buyers who need multiple USB connections, want a stand-based setup, or prioritize explicitly listed PC adaptive-sync features
- Display:55-inch OLED
- Resolution:4K
- Refresh rate:120Hz
- Processor:XR Processor
- HDR formats:Dolby Vision, HDR10, HDR10+
- Motion technology:XR OLED Motion
- HDMI ports:4
- USB ports:1
Our verdict“Choose the XR8B for a mid-size Sony OLED and a PlayStation-focused setup, but skip it if you need more USB ports or a flexible stand arrangement.”
LG 77-Inch Class OLED evo C5 Series Smart TV (2025)
For Black Friday shoppers prioritizing a cinematic screen without moving to a specialized flagship, this 77-inch LG C5 makes a strong all-round case. Its OLED evo panel pairs deep blacks with Dolby Vision, while the Alpha 9 AI Processor Gen8 can upscale lower-resolution sources for a cleaner-looking picture on a large screen. Compared with the 55-inch LG C5, the larger display better suits a wide room or several viewers, but it asks for more space and help during installation. The 120Hz refresh rate also accommodates fast gaming and sports, though the Samsung 77-inch S90H lists a higher gaming refresh rate and glare-focused features. The tradeoff here is a substantial 59.7-pound set and listed annual energy use of 375 kWh; check fit and running costs before choosing it.
Pros:- 77-inch OLED evo screen with deep blacks and rich color
- Alpha 9 AI Processor Gen8 supports AI upscaling
- Dolby Vision, Dolby Atmos, and Filmmaker Mode suit cinematic viewing
- 120Hz refresh rate supports smooth gaming and sports
Cons:- At 59.7 pounds, installation may require a second person
- Listed annual energy consumption is 375 kWh
- The Samsung 77-inch S90H offers a higher listed gaming refresh rate
Best for: Households with a spacious living room that want a large OLED for films, sports, streaming, and console gaming.
Not ideal for: Apartment dwellers with limited wall or stand space, or buyers who prioritize lower listed energy use and lighter installation.
- Screen size:77 inches
- Display technology:OLED evo
- Resolution:4K
- Refresh rate:120 Hz
- Processor:Alpha 9 AI Processor Gen8
- HDR formats:Dolby Vision, HDR10, HLG
- Audio:2.2-channel with Dolby Atmos
- Operating system:webOS
- Weight:59.7 lbs
Our verdict“Choose this LG if a large, versatile OLED matters more than easier installation or the S90H’s higher stated gaming refresh rate.”
Samsung 48-Inch Class S85H Series OLED 4K Smart TV (2026 Model)
The 48-inch Samsung S85H is the compact pick for buyers who want OLED gaming features without committing to a 55- or 77-inch screen. Its 4K panel and 120Hz refresh rate with G-SYNC and FreeSync support target smooth play when paired with compatible hardware; four HDMI ports also leave room for multiple consoles and streaming devices. Compared with the 55-inch LG C5, this Samsung takes up less wall space and weighs less, but gives up screen size and the LG’s listed Dolby Vision support. The supplied details identify HDR but don’t specify supported formats, so buyers who care about a particular HDR standard should verify it before choosing. The advanced sync features also depend on compatible devices, making this less compelling for viewers who mainly watch television and don’t game.
Pros:- Compact 48-inch 4K OLED format
- 120Hz refresh rate with G-SYNC and FreeSync support
- Four HDMI ports for several connected devices
- Wi-Fi, Bluetooth, Miracast, and AirPlay listed for connectivity
Cons:- Smaller viewing area than the 55-inch LG C5 and 77-inch LG C5
- HDR formats are not specified in the supplied product details
- Adaptive gaming features require compatible hardware
Best for: Console and PC gamers who need a 48-inch OLED for a bedroom, desk setup, or smaller living room.
Not ideal for: Movie-focused buyers who want a larger screen or confirmed Dolby Vision support, and gamers whose equipment cannot use adaptive sync.
- Screen size:48 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120Hz
- Aspect ratio:16:9
- HDMI ports:4
- Connectivity:Bluetooth, HDMI, USB, Wi-Fi
- Weight:29.1 pounds
Our verdict“Pick the S85H when compact size and adaptive-sync gaming matter more than a larger screen or clearly specified HDR formats.”
Sony 55 Inch BRAVIA 8 II QD OLED 4K HDR Smart Google TV
Sony’s 55-inch BRAVIA 8 II QD OLED is the cinema-focused choice in this group, pairing a QD OLED panel with Dolby Vision, Dolby Atmos, and IMAX Enhanced support. Its Google TV platform brings streaming apps together, while the listed 50-watt speaker output and multi-channel audio modes give it a more substantial built-in audio specification than the LG 55-inch C5’s 2.2-channel system. Both are 55-inch 4K OLEDs with 120Hz refresh rates, so the decision turns more on the Sony’s format and sound emphasis than on size or refresh rate. The supplied data does not name a processor model or detail its gaming sync features, and the set weighs 37.9 pounds. Buyers seeking gaming specifics or lighter installation may prefer to compare it closely with the LG.
Pros:- QD OLED 4K display with Dolby Vision, HDR10, and HLG
- Supports Dolby Atmos and IMAX Enhanced
- Google TV provides built-in streaming access
- 50-watt speaker output is listed
Cons:- At 37.9 pounds, it is heavier than the 55-inch LG C5 listed here
- Gaming sync features and processor model are not specified in the supplied details
- Speaker configuration details are limited despite the listed output modes
Best for: Film and streaming viewers who want a 55-inch OLED with Dolby Vision, IMAX Enhanced, and Google TV.
Not ideal for: Buyers who want clearly specified adaptive-sync gaming features, a lighter set to mount, or detailed speaker configuration information.
- Screen size:55 inches
- Display technology:QD OLED
- Resolution:4K
- Refresh rate:120 hertz
- HDR formats:Dolby Vision, HDR10, HLG
- Viewing angle:178 degrees
- Speaker power:50 watts
- Operating system:Google TV
- Weight:37.9 pounds
Our verdict“Choose the BRAVIA 8 II for a cinema-centered 55-inch OLED, but compare it with the LG C5 if gaming features and installation weight lead your decision.”
LG 55-Inch OLED evo AI Super Upscaling 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
For buyers who want one 55-inch TV to handle films, streaming, and gaming, the LG C5 OLED evo is the most balanced fit in this set. Its 120Hz panel, listed 0.1-millisecond response time, AMD FreeSync, and Nvidia G-Sync support give fast games the smoothness and responsiveness that the Sony BRAVIA 8 II’s supplied specs don’t spell out. For films, Dolby Vision and Filmmaker Mode support a more cinema-oriented presentation, while AI upscaling can help older or lower-resolution sources look cleaner. Compared with the 77-inch LG C5, this model is easier to place in a typical room but less immersive at a distance. Its 35.3-pound weight and listed 133.1-watt power consumption are practical tradeoffs; shoppers wanting a larger screen should weigh those against the big-screen LG.
Pros:- OLED evo 4K panel with Dolby Vision, HDR10, and HLG
- 120Hz refresh rate and 0.1-millisecond listed response time
- AMD FreeSync and Nvidia G-Sync support
- Filmmaker Mode, AI upscaling, and Dolby Atmos support
Cons:- 35.3-pound weight can make mounting a two-person job
- Listed power consumption is 133.1 watts
- Smaller screen than the 77-inch LG C5 for distant or group viewing
Best for: Mixed-use buyers with a medium-sized room who watch films and streaming content and also play PC or console games.
Not ideal for: Shoppers with a large viewing room who want a screen near 77 inches, or buyers focused on minimizing weight or power draw.
- Screen size:55 inches
- Display technology:OLED
- Resolution:4K
- Refresh rate:120 Hz
- Response time:0.1 milliseconds
- HDR formats:Dolby Vision, HDR10, HLG
- Audio:2.2-channel with Dolby Atmos, AI Sound Pro, WOW Orchestra
- Operating system:webOS
- Weight:35.3 pounds
Our verdict“Choose this C5 for a versatile 55-inch OLED with gaming features; move to the 77-inch LG C5 if screen scale is the priority.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The 77-inch Samsung S90H is the large-screen option for rooms where reflections are a frequent annoyance. Samsung lists Glare-Free technology and up to 2,000 nits of maximum display brightness, features aimed at keeping a bold picture more visible in challenging light. It also targets PC gaming with a claimed 165Hz mode, though the supplied specification lists a 120Hz refresh rate and notes that higher-rate 4K gaming depends on specific PC configurations. Compared with the 77-inch LG C5, this model puts more emphasis on glare handling and peak brightness, while the LG provides specified Dolby Vision support and a named processor. At 75.4 pounds, the S90H is also heavier than the LG. Its Tizen system and 2.1-channel, 40-watt audio are listed, but buyers should verify gaming-mode details before purchasing.
Pros:- 77-inch 4K OLED screen with listed maximum brightness up to 2,000 nits
- Glare-Free technology targets reflections in brighter rooms
- AI picture and sound enhancement
- Tizen smart TV operating system
Cons:- At 75.4 pounds, it is heavier than the 77-inch LG C5
- Supplied specs list 120Hz while higher-rate gaming depends on specific PC configurations
- Dolby Vision support is not listed in the supplied product details
Best for: Buyers with a bright or reflection-prone living room who want a 77-inch OLED and have compatible PC gaming hardware.
Not ideal for: Shoppers who need Dolby Vision, a lighter 77-inch installation, or unambiguous support for 4K at the advertised higher gaming rate.
- Screen size:77 inches
- Display technology:OLED
- Resolution:4K
- Listed refresh rate:120 hertz
- Maximum display brightness:2,000 nits
- Audio:2.1-channel, 40 watts
- Operating system:Tizen
- Weight:75.4 pounds
Our verdict“Choose the S90H over the 77-inch LG C5 when glare reduction and bright-room viewing lead, after confirming the gaming modes your PC can support.”
How We Picked
I ranked these TVs by how well their stated features, screen sizes, and model positioning answer common Black Friday buying needs—not by temporary listings, retailer claims, or unverified performance results. I gave the most weight to useful size choices, model-line fit, and all-around versatility, then compared newer and prior-year options, OLED technologies where specified, and included extras such as the C5 bundle. Since the product details supplied do not establish measured picture performance, exact panel differences, or current deal terms, I avoid claiming those as proven advantages.
The order favors models that can suit a broad range of rooms and buyers, then gives distinct places to larger screens, compact TVs, premium Sony options, and lower-tier alternatives. A Black Friday bundle is not automatically a better buy: its accessories matter only if the buyer needs them and their specifications suit the setup. My recommendations also account for the tradeoffs a shopper can evaluate directly, including screen size, series positioning, smart platform, and whether a newer model is worth comparing with an earlier generation.
| oled tv deals black friday | Display technology | HDR formats |
|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | — | — |
| Samsung 65-Inch OLED 4K S85F S | OLED | — |
| Samsung 77-Inch Class OLED S84 | OLED | HDR10; HDR10+ |
| LG 55-inch C5 OLED evo 4K UHD | OLED | HDR10; Dolby Vision; Hybrid Log Gamma |
| LG 65-Inch Class OLED evo AI 4 | OLED evo | — |
| Sony 77 Inch BRAVIA 6 OLED 4K | — | Dolby Vision, HDR10, HLG |
| LG 48-Inch Class OLED evo AI 4 | — | Dolby Vision, HDR10, HLG |
| LG 48-Inch Class OLED evo C4 S | — | Dolby Vision, HDR10, HLG |
| LG 65 inch Class OLED AI B6 4K | — | Dolby Vision, HDR10, HLG |
| Sony 55 Inch BRAVIA XR8B OLED | — | Dolby Vision, HDR10, HDR10+ |
| LG 77-Inch Class OLED evo C5 S | OLED evo | Dolby Vision, HDR10, HLG |
| Samsung 48-Inch Class S85H Ser | OLED | — |
| Sony 55 Inch BRAVIA 8 II QD OL | QD OLED | Dolby Vision, HDR10, HLG |
| LG 55-Inch OLED evo AI Super U | OLED | Dolby Vision, HDR10, HLG |
| Samsung 77-Inch Class S90H Ser | OLED | — |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Black Friday OLED shopping can turn into a model-number comparison before you have settled on the basics. I recommend starting with your room, viewing habits, and installation needs, then comparing TVs that fit those constraints. These factors help separate a genuinely useful offer from a set or bundle that simply looks appealing on a listing.
Choose Screen Size From Your Room, Not the Deal
Decide where the TV will sit and how far away you will usually watch before comparing listings. A 77-inch screen can make a living-room upgrade feel more substantial than a 55-inch set, but it also demands more wall or stand space and can dominate a smaller room. Measure the usable width of the furniture or wall, including space for cables and any sound equipment. Check the stand dimensions if you are not mounting the TV; diagonal screen size does not tell you whether its feet will fit your console. The 48-inch models in this roundup give bedroom, desk, and smaller-room shoppers alternatives to buying more screen than they can comfortably place. A deal on the wrong size is still the wrong fit.
Compare Model Years by Features, Not Calendar
This roundup includes both 2025 and 2026 sets, but a newer year alone does not establish that a TV is the better choice for you. Compare the specific features you will use, the smart platform and connections you need, and the package contents against the prior-year alternative. Product names can look similar while referring to different series, so check the complete model number on the listing and on the item you receive. Black Friday stock can include older generations, which may be a sensible route if the feature set meets your needs. Do not assume a new model has a meaningful upgrade just because its model year is later. If the listing omits a detail you care about, verify it before checkout.
Treat Bundles as Separate Shopping Decisions
A TV bundle can include a wall mount, HDMI cables, surge adapter, protection plan, or guide, as with the 55-inch C5 package in this lineup. Those extras have value only if they match your installation and equipment: a mount must suit the TV and wall, and a cable must support the devices you plan to connect. Compare the exact items and protection terms with buying the TV on its own, rather than treating a longer bundle title as proof of a stronger offer. Check whether setup or installation is included or whether the package only supplies hardware. If you already own compatible accessories, paying attention to the TV itself may be more useful than choosing a bundle. Keep the box and confirm the included items when the order arrives.
Match the TV to Your Viewing Priorities
Think about what you watch most and which features affect your routine: streaming, broadcast television, console gaming, films, or a mix. A listed format such as Dolby Vision, Dolby Atmos, or a particular AI processor matters only if it fits your content, audio setup, or use case. Check the complete specifications for connection types and gaming features rather than inferring them from a series name. Buyers who mainly stream may care more about the smart-TV interface and app support than a high-end processing label. Film-focused shoppers may want to compare supported HDR formats across models. For sound, account for whether you will use the TV’s speakers or connect external audio; a sound feature is not a replacement for checking your actual setup.
Decide When Premium Features Justify a Higher Tier
Premium models make the most sense when a specific difference matters to you, such as choosing the Sony BRAVIA 8 II for its QD-OLED designation or selecting a larger screen for a main viewing room. If you will not use the distinction, a more versatile C-series set or a value-oriented B-series alternative may fit better. Avoid paying extra for a model name or processor description without confirming the feature differences against the options you are comparing. Also account for the full setup: wall mounting, sound equipment, and installation can affect the value of a TV purchase. A buyer who wants a straightforward set for everyday viewing may not gain enough from a premium tier to justify the added cost. Put the features you will actually use at the center of the comparison.
Frequently Asked Questions
Should I choose a 2025 OLED on Black Friday or pay more for a 2026 model?
Compare the actual features and model tier before deciding, since the year alone does not tell you how much changed. This lineup places the LG C5 and Samsung S85F beside 2026 options such as the LG C6 and B6 and Samsung S85H and S90H. Check the exact model number, supported features, connections, and included accessories on the retailer’s listing. A prior-year TV can be a sensible choice if it meets your needs and the newer model’s additions do not matter to you. Choose the newer model when a specific verified upgrade is useful enough to justify it.
Is a 77-inch OLED a better Black Friday buy than a 65-inch model?
It is a better fit only if your room, viewing distance, and furniture can accommodate the larger screen. The 77-inch LG C5 and Samsung S84F, S90H, and Sony BRAVIA 6 give this roundup several large-screen routes, while the 65-inch models are easier to place in more rooms. Measure the wall or console and check the TV’s stand footprint before comparing listings. Also plan for how a larger display will fit around speakers, cabinets, and other equipment. If the extra size creates a cramped setup, a 65-inch TV may be the more satisfying choice.
Does the LG C5 bundle make more sense than buying the C5 TV by itself?
The bundle is useful only if its included protection and accessories suit your setup. Its listed extras include HDMI cables, a wall mount, a surge adapter, and a home theater guide, but you should verify the exact items and protection terms. Check mount compatibility and whether the cables meet the needs of your connected devices. If you already own suitable accessories, the bundle may add little practical value. Compare the package contents with the standalone TV listing and choose based on what you will actually use.
Which 48-inch OLED should I compare for a bedroom or desk setup?
The lineup offers LG’s 48-inch C5 and C4 alongside Samsung’s 48-inch S85H, so start by checking the features and connections that matter for your room. The C5 and C4 are different LG generations, while the S85H is a newer Samsung series; do not assume one is better without comparing its full listing. For a desk, confirm that the stand fits and that the screen size feels appropriate at your seating distance. For a bedroom, check the smart-TV features and audio setup you expect to use. The best choice is the one that fits both your available space and your everyday sources.
What should I verify before ordering an OLED TV during a Black Friday sale?
Confirm the exact model number, screen size, seller, delivery terms, return policy, and what is included in the box or bundle. Product titles can combine similar series names with different years, so match the listing details against the model you intend to buy. Check whether the TV’s stand or mount works with your installation and whether you need separate cables or audio equipment. For bundled protection, read what it covers and how long the coverage lasts rather than relying on a short listing label. Save the order and product details until delivery is complete and the TV is set up.
Conclusion
For most buyers, I recommend the 65-inch LG C5 as the best overall because the C-series sits in a versatile middle position and is available across several screen sizes in this roundup. For value-focused shoppers, compare the LG B6 and prior-year C4 or C5 listings against the features they actually need; the best fit depends on verified listing details, not the model year alone. For a premium pick, consider the Sony 55-inch BRAVIA 8 II QD-OLED, while shoppers who want a bigger screen can compare the 77-inch models. For beginners, the standard LG C5 is the clearest starting point among these options, with multiple sizes and no need to begin with a bundle or premium tier. For compact rooms, look at the 48-inch LG C4, C5, or Samsung S85H; for a bundled setup, inspect the 55-inch C5 package item by item. Choose the TV that fits your space and priorities, then verify the exact model and terms of the Black Friday listing before ordering.
