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Meta says it is expanding Muse, its AI agent available in the United States and Canada, with skills and connectors intended to help small businesses handle routine work. The company says Muse can connect to Meta business accounts and dozens of other tools; pricing, specific capabilities and evidence of business results were not detailed in the announcement.
Meta announced an expansion of Muse, its personal AI agent available in the United States and Canada, adding business-focused skills and connectors intended to help small businesses manage tasks using services they already use. The move extends the recently introduced agent into business workflows, though Meta has not provided independent evidence of productivity gains or detailed the full capabilities of each connection.
According to Meta’s September announcement, Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. The company says the agent can use information about a business, including what it sells, its brand voice and recurring customer questions, to assist with work. Meta also says Muse supports connections to dozens of other business tools, spanning branding, storefronts, accounting books and customer records.
Canva is among the named partners. Cameron Adams, Canva’s co-founder and chief product officer, said the integration can bring a user’s Canva templates and tools into conversations with Muse. He described possible uses such as shaping an early idea into an editable, on-brand presentation. Meta says the available connector list appears in Muse’s app settings and that businesses can create custom connectors for services not yet supported; interested partners can apply through muse.ai/platform.
Meta says Muse is free for most needs, with subscription plans for users seeking more. It did not specify in the announcement which features are included at no cost, the subscription prices, or whether access to particular connectors depends on a plan. The company says additional skills and connectors are expected in the coming months.
Small Firms Gain Connected AI Help
The expansion reflects a practical challenge for small businesses: owners often handle customer service, marketing, administration and the core work that earns revenue. Meta quoted Tom Mulholland, owner of Mulholland Grocery in Malvern, Iowa, saying he works about 65 hours a week and wants to spend more time cutting steaks and making sausages. He said Muse is taking over some of the other roles he has to play.
If the agent can reliably use business context and existing software, it could reduce the time owners spend switching between tools or drafting routine materials. Connecting accounts also brings business information into one AI workflow, making the quality of access controls, data handling and task accuracy relevant to businesses considering adoption. Meta’s announcement describes intended uses and early feedback, but does not quantify time saved, revenue effects or error rates.
From Personal Agent to Business Workflows
Meta introduced Muse earlier in September 2026 as a personal AI agent available in the United States and Canada, saying it could complete tasks on a user’s behalf. The new announcement builds on that launch by adding skills and integrations aimed at running business activities. Meta says small businesses on its apps have been growing for nearly two decades and describes owners as short on time rather than ideas.
The approach relies on connecting Muse to accounts and services that businesses already use, rather than limiting it to Meta’s own platforms. The company points to Canva as one integration and says dozens of other tools can connect. Its announcement also refers to five example use cases and feedback from businesses and partners, but the supplied report does not include the examples or the full set of comments.
““I work about 65 hours a week, and there are so many things where I’m the only one who can do them.””
— Tom Mulholland, owner of Mulholland Grocery
Pricing, Privacy and Results Remain Open
Meta has not specified subscription prices, plan limits or the precise scope of the free offering. The announcement also does not explain how connected business data is stored, used or protected, or what permissions Muse requires for each service. Those details matter when an agent can access customer records, advertising accounts or business books.
The report refers to early feedback and five use cases but does not provide them in the supplied material. It is therefore unclear how often Muse can complete tasks without human intervention, what safeguards apply before it takes actions, and how small businesses have measured its accuracy or time savings. Claims about helping businesses get work done remain Meta’s stated aims rather than independently evaluated outcomes.
More Connectors Expected in Coming Months
Businesses can check Muse’s app settings for the connectors currently available, and Meta says interested service providers can apply to join the platform. Users can also build custom connectors for services that are not supported, according to the company.
Meta says it plans to add more connectors and skills in the coming months. The company has not announced dates for specific integrations or provided a schedule for broader availability beyond the United States and Canada. Details about pricing tiers, permissions and measured business outcomes may become clearer as the expanded agent is used.
Key Questions
What did Meta announce for Muse?
Meta added business-focused skills and connectors to Muse, its AI agent. The company says the additions are intended to help small businesses manage work through tools they already use.
Which business accounts can Muse connect to?
Meta says Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts. It also says dozens of other services can connect, with the current list available in Muse app settings.
Is Muse for Small Business free?
Meta says Muse is free for most needs and that subscription plans are available for users who want more. The announcement does not give prices or specify which features require a subscription.
Does the announcement show that Muse saves businesses time or money?
No measured results were provided in the supplied announcement. Meta shared an account from a small-business owner and described intended uses, but did not report quantified time savings, revenue changes or independent evaluations.
When will more Muse connectors be available?
Meta says more connectors and skills are expected in the coming months, but it has not provided dates for specific additions.
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